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FLOGGING A DEAD HORSE


MILES TUDDENHAM

Friday 4th - Monday 7th
February 2022


︎ Press Release
The hyper-commodified world has entered a new epoch. Senselessness is sense, confusion is communication and, above all, commodities are idols. Behind the exchanging of goods are innumerable social relations, obscured by the machinations of the global market. The commodity gains a mystical quality and is fetishised for its immediacy; for its materialisation out of apparent nothingness. In a world where the commodity is idolised, anything can be sold. On Friday evening, the air traffic controller permits a landing. The cargo plane contains a dead horse — not what was ordered. But the market is as hungry as ever. The horse will be flogged, and surely reordered next week.

Flogging a dead horse is an anglophone idiom describing a futile situation, used when a particular effort is a waste of time or without a positive outcome. Futile activity comprises the senseless world: the accumulation of needless commodities, mundane administration, corporate meetings, intolerance for non-immediacy, forecasting upon forecasting etc. One is compelled to imagine a dead horse, reawakening to tow the plough of its living labour. No doubt, the horse remains still, unable to meet the demands. But in the senseless world, the horse lies beneath the plough in worship of its divinity. Futile activity prevails above the ceasing of activity; any sale is a victory. - Harry Ghose Coveney



11:50:37
Monday Nov 5 2018

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